•
Forward-Thinking, Analytically Minded
•
MA Sociology, PhD ABD, MSc Applied Data
Science Equiv., MBA Equiv., Organizational
Behavior Certification, PM Certification.
•
Extensive Experience in Consulting, Bank and
Insurance Advertising Management, Marketing
Management, Project Management
•
Multiple Years’ Experience in Quantitative
Research,
•
High level professionalism in qualitative research,
•
Skilled Focus-groups moderator
•
Strong Leadership, Problem Solving, Decision
Making Abilities and an Eye for the Bottom-line
•
A Highly Effective Negotiator and Communicator
with great people skills and multicultural
experience
2
BUSINESS PROFILE
© Galia Valkova Krasteva 2026. All Rights Reserved.
•
Operations management
•
Cross-functional team management
•
Skilled negotiator
•
Budgeting
•
Contract management
•
Change management
•
Horizontal Management
•
Sub-contractors supervision
•
Sound judgment
•
Performance metrics
•
Staff supervision
•
Facilitation
•
Computer-savvy
3
CORE QUALIFICATIONS
•
© Galia Valkova Krasteva 2026. All Rights Reserved.
MANAGEMENT
Head of Marketing and Advertising
TS Bank, Sofia, 2 yrs.
FINANCIAL ADVERTISING MANAGEMENT
Developed budget plans (7M+USD) based on market and cost-benefit analyses
Produced and launched innovative campaigns
Managing of company national advertisement strategy
•
work with advertising agencies and sub-contractors
•
national media relations, national advertising campaigns reaching out to an
audience of 8+ million
•
managed contract workers for design, promotions, marketing research, sales
Research Projects management
Bank marketing quantitative and qualitative research (focus-groups for new bank
products)
Reports and evaluations
COMMUNICATION & NEGOTIATION
Direct negotiations of terms and conditions with sub-contractors
Communicated effectively with corporate law department to review legal
documents and ensure compliance with agreement’s terms and conditions
maintained ongoing communications with clients/subcontractors
HUMAN RESOURCES MANAGEMENT
Led the marketing and advertising at national level with over 130 branches
4
areas of expertise 1/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
MANAGEMENT
CEO
Marketing Centre, Chambre of Commerce and Industry Sofia, 1 yr.
Marketing MANAGEMENT
Maintained ongoing communications with investors to provide information on
marketing opportunities
Managing of regional chamber of commerce marketing strategy
Information management
Research Projects management
Design and management of national representative survey on information needs of
Bulgarian businesses
Design and management of numerous nationally representative marketing research
projects for local businesses and foreign investors on different markets (yogurt, wine,
etc.)
Provided comprehensive reports to determine presence across the market
CONSULTING
Consultation services to businesses in the areas of regional and national marketing,
strategic planning
Consulted with clients to determine their financial requirements; prepared proposals
for small businesses to obtain grants/financing
COMMUNICATION & NEGOTIATION
Conduct direct negotiations
Communicated effectively with businesses to review legal documents and ensure
compliance with agreement’s terms and conditions
Maintained ongoing communications with clients
5
areas of expertise 2/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
MARKETING RESEARCH AND SOCIAL RESEARCH MANAGEMENT
Quantitative Department Supervisor
Global Chapter Inc. Montreal, 2 yrs.
MANAGEMENT
Supervised standard Quantitative Department in a small pharmaceutical marketing
research company (questionnaire integrity, quota management, data interpretation,
analysis of data)
pm
Managed project schedules and deadlines that run simultaneously
Development and maintenance of all quantitative department manuals and policies
(data procedures, statistical procedures, etc.)
Projects follow-up
Client liaison support for all quantitative studies
hr mANAGEMENT
Hiring,training, supervising part-time personnel for Quantitative Services Department
DATA ANALYSIS
Development and maintenance of specialized quantitative research services,
techniques and necessary computer programs
Accomplished primary pharmaceutical marketing research projects;
Conducted analyses on SPSS&Excel;
Presented outcomes on Harvard Graphics.
6
areas of expertise 3/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
MARKETING RESEARCH AND SOCIAL RESEARCH MANAGEMENT
Consultant for Law, Economic, Sociological Programs
CSD Sofia, 2 yrs.
PROJECT MANAGEMENT
Supervised qualitative projects for international comparative social research studies
(questionnaire integrity, quota management, data interpretation, analysis of data)
supervising part-time interviewers for Qualitative projects
managed project schedules and deadlines that run simultaneously
Managed qualitative Research Projects: national Health Insurance (LSHTM); Work
Ethics and Sexual Harassment in Private Sector (Bulgarian-Canadian project)
design of surveys, interviews, or other data collection instruments
Projects follow-up; Development and maintenance of procedures
Program evaluation
EU project Human Security in Bulgaria
Program evaluation of Democracy Network projects for citizens participation in
Bulgaria
Focus-groups and in-depth interviews moderation
Data analysis with SPSS
report and proposal writing
graphic presentation
7
areas of expertise 4/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
MARKETING RESEARCH AND SOCIAL RESEARCH MANAGEMENT
Consultant Galia Krasteva, Consultant Ritaconsult ™, 17 Yrs.
Provided consulting services to businesses in the areas of bank marketing, financial
advertising management, strategic planning, marketing and social research
Formulated short and long term plans and key objectives, working out measurable
plans of action to ensure project success
Research projects managed:
s
Prepared proposals and reports
Conducted analyses on PSPP & Excel
Presentation of the results
Work with databases and accounting software
Managed project schedules and deadlines that run simultaneously
Development and maintenance of data procedures, statistical procedures, etc.)
Provided comprehensive reports to determine presence across the market
PM
Budgeting and accounting
8
areas of expertise 5/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
•
Bank marketing quantitative and
qualitative research
•
Change Management quantitative
research
•
Advertising research
•
Organizational Behavior
•
Legal research
•
Privacy
•
Culture and Work Ethics
•
Upward Social Mobility
•
Social Capital, and many many others
SOCIAL AND MARKETING RESEARCH
Social Researcher
Scientific Lab for Political Behavior Research,
University of Sofia “St. Kliment Ohridski” - 10 yrs. part-time.
9
areas of expertise 6/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
Student and post-graduate student part-
time jobs as
•
Interviewer
•
Questionnaire designer
•
Analyst
Social Change research project
•
Literature research
•
Analysis
Empirical Socio-political Research
Projects
•
Participated in NUMBER OF university-
managed independent pre-election
studies during the first years of the
democratic changes in the country
Content-analysis Projects
•
Content analysis of newspapers -
full cycle research work from the
design to the report and publication
•
TV news content analysis
Local Development Studies
•
Strandga-Sakar Yearly Project -
research team member (in-depth
interviews with local businesses
and local administration).
•
The Future of the Agricultural Land
Ownership in
Bulgaria.(interviewer)
SOCIAL AND MARKETING RESEARCH
10
areas of expertise 7/10
© Galia Valkova Krasteva 2026. All Rights Reserved.
Analyst
Opinion Research Services,
Innovation Center, University of Wales,
Swansea, UK – 1 yr.
Work with SPSS for DOS - social and marketing
survey data
Work with Online Affordable Housing Data Base
Social and market research projects for the local
administration and businesses
Proposals writing.
Social Sciences Researcher (ES-3)
Government of Canada – 1 yr.
Analysed projects on National Historic Sites
Designed and accomplished one meta-evaluation
Study of the studies
Completed and explored quantitative data
analysis with SPSS and Excel
Systematized outcomes in reports, presented the
results
Work in French exclusively.
Analyst
CSD Montreal - 7 months
Hired for Focus Groups Qualitative
Research, but because of lack of
projects:
In charge of the production and the
follow up of studies: Recall test,
benchmarking, Verbatim analysis
•
Pre-launch study
•
Patient data analysis in the
pharmaceutical field
•
Advanced level Excel and
Power Point jobs (no SPSS
availability for data analysis)
•
Proposals and reports writing
•
Collaborated in project
management; Participation to
client meetings
•
Questionnaires design
•
Data analysis
•
Database quality check and
validation of the outcomes
Marketing democracy: changing opinion about inequality
and politics in East Central Europe. Bulgaria: Political and
Economic Crisis; Democratic Consolidation. Rowman &
Littlefield, 2000. Law. ISBN 0742501531, 9780742501539
Galia Krasteva. Les mouvement "verts" vus de la
politologie: limites et specifitees. Annuaire de l'unuversite
de Sofia "St. Kliment Ohridski Tome 86. 1992.
Galia V. Krusteva. Value Change and "green" politics.
Annuaire de l'universite de Sofia "St. Kliment Ohridski",
Faculte de philosophie, Laboratoire scientifique des
recherches de comportement politique, Tome 85. 1992.
Galia V. Krusteva. Political Change and Individual Value
Priorities: (Political dimensions of an environmental
situation). Annuaire de l'unuversite de Sofia "St. Kliment
Ohridski", Faculte de philosophie, Laboratoire scientifique
des recherches de comportement politique, Tome 85.
1992.
Albena Koleva, Galia Krasteva La situation
informatique entre les elections parlementaires 1991
et les elections presidentielles 1992. Annuaire de
l'universite de Sofia "St. Kliment Ohridski"Faculte de
philosophie, Laboratoire scientifique des recherches
de comportement politique, Tome 86.
Albena Koleva, Galia Krasteva. The International
News in the Bulgarian Newspapers. (Content-
analysis). International Relations, XXI, 6/1992.
Galya Krasteva. Lecturer at the conference as
Consultant/Senior Analyst Sociological, Economic
and Law Program, Centre for the Study of
Democracy Sofia: Social Justice: Public Perceptions
and Public Debate (February 20, 1997). Organized
with the support of the Royal Netherlands Embassy
in Bulgaria.
11
© Galia Valkova Krasteva 2026. All Rights Reserved.
PUBLICATIONS
•
I was born freelancer, so none of the employee jobs I ever had was perfect to me, but some of them
were better then the others.
•
I’ve been at job positions at the highest and at the lowest possible level (just never in the middle) and I
don’t find the ones or the others better just because of the power or lack of power or big or small
paycheck.
•
The only difference to me at any job is in the organization. This is what can make you feel happy with the
result of the job done or to always feel guilty of something not perfect. (There are some bosses who pre-
fer all their employees to feel this way, because like that they are easily “managed”.)
•
If you have higher level of responsibility, you can at least try to make it work. If you are without power re-
sources and there is something wrong or just not good enough, the only thing you can do is to continue
to be accomplice or to stop. (The last one – at your expenses, of course.)
13
© Galia Valkova Krasteva 2026. All Rights Reserved.
Challenges Faced as Employee
1/5
•
I’ve been in cubicles and in more “human-friendly” designed offices. The last ones, even if shared with
other people, are with less noise and higher productivity. It’s because seeing other people, the employ-
ees feel obliged to respect the rules of the civilization.
•
The worst thing to me is the fancy trade mark style work dress code, even if the employer pays you
extra money for it. It invades my privacy even more than the entry-level employee’s uniforms.
•
During my entire career I had one only real 9-5 job. The worst of all have been the ones which pretend to
be like that (as a salary for hours), but as a “bonus” you receive a work laptop and cellphone to bring
them home after 5. Or after Friday.
•
I have incredibly variable bad colleagues resistance, so practically I’ve never been not business-friendly
to anyone. Which, taking into account the diversification of the work places I’ve been at speaks about
my perfectly strong nervous system. (Just don’t ask me about my thoughts, please.)
14
© Galia Valkova Krasteva 2026. All Rights Reserved.
Challenges Faced as Employee
2/5
•
The worst work-place situation possible is to have an incompetent and very ambitious boss and to be no-
body, so to be obliged to follow incredibly stupid orders. (Which is not a big deal to me – I just use my
freedom of movement. On my own expenses, of course.)
•
Sometimes very smart people just don’t understand their own end-level of competencies and this makes
the job even harder. You don’t want to leave, because you like them and you respect their professionalism,
but there is no way they can learn to delegate responsibilities, so if you stay, you will be useless.
•
I’m absolutely not a fan of “family” type of business culture. It makes me nervous even when I see family
members’ visits at work place.
•
Speaking about work place friends, it depends on the size of the city/village as well as on the cultural, edu-
cational, etc. level of the job. I never make friends just because of the circumstances to work with some-
one, but I’m never less business-friendly or more critical to non-friends and the opposite to friends. I have
perfect balance of work and personal feelings, the last ones (if there are some) are before 9 and after 5 or
so.
•
The loneliest place in the company is the one of the boss – it’s much better just to have some options for
friends even if you don’t like any of them, than to know that it’s forbidden by job description or to become
suspicious why this or those wants to be your friend. (Kind of social helplessness.)
15
© Galia Valkova Krasteva 2026. All Rights Reserved.
Challenges Faced as Employee
3/5
•
I liked being manager, but I didn’t look at it as at something connected to power. It was kind of challenge to organize
the existing knowledge and skills for better performance or to find new ones.
•
The most difficult job of the boss I ever had was to have in the team a previous boss, who was very qualified profes-
sional. The only reason I made it work was because I wasn’t power- but job performance-oriented.
•
At employee level I appreciated the places at which I was respected because of the result and I had the feeling of
being equally important to any higher level employee or manager.
•
Nor as boss, nor as employee I ever participated in work place gossips and intrigues, which sometimes is difficult,
because it can make you outsider.
•
My favourite business culture is the one of the Canadian Corporation, where the tolerated work place behavior is at
the level business-friendly, nor less, nor more.
•
I find this model very efficient, because it’s human enough to give space to everyone’s ability, personal enough to
make everyone feel not replaceable and social enough to build a team, but a team from people with business skills
at business place, not by personal criteria or personal dependencies.
•
I never make personal favors or personal gifts to bosses, even if the business culture demands it. And the same,
when I’m the boss.
•
If I lose my job because of reasons like that, I don’t care, because a work place with such a criteria wouldn’t be a
good match to my professionalism.
16
© Galia Valkova Krasteva 2026. All Rights Reserved.
Challenges Faced as Employee
4/5
17
© Galia Valkova Krasteva 2026. All Rights Reserved.
accomplishments
Consulting
Design and implementation of quantitative and qualitative social
research and marketing research studies
Design, moderation and analysis of focus group discussions
Design, moderation and analysis of in-depth interviews
Advertising research and strategy
Design: branding, visual identity, advertising, web design
Legal research
Digital Marketing Projects
Company website design and set-up for Research One International,
Montreal
Marketing Research Projects
•
Secondary research on health care spending
•
Prescription and non-prescription medications in households
(South Shore Representative Phone Survey Methodology Design)
Primary social research projects
•
Privacy in Canadian Corporations: Diagnostics and consulting
regarding different privacy issues and legal responsibilities of the
businesses connected with the collection, management and
disposal of personal information.
•
Workplace safety in Canadian corporations in Quebec (the case of
food service industry)
•
Bigotry and Work Place Socialization (comparative participatory
observation)
•
Upward Mobility (qualitative research)
•
Free Expression in a Digital Age (literature review)
•
Social Capital and Corruption (secondary and primary social
research)
•
Privacy and Work Ethics (qualitative research)
•
Work Place Harassment (participatory observation)
Freelancer Management Consulting
Consultant Galia Krasteva Montreal, Canada 2004-2008; 2011-2018